Variable Data
Use our state-of-the-art digital presses and variable data technology to dramatically increase the impact of your marketing. If you have a customer or a prospect database that you want to target, we can show you how to use variable data to increase response and boost your return on your investment.
The variable data can be as simple as a name and address or you can personalize and tailor the information throughout the printed piece based on the sophistication of your marketing program and the detail captured in your database.
Ask your Whitmore Sales Representative how it will work best for you!
- Personalization: Add a name and address to your printed piece inline.
- Versioning: Send a different message and use a different graphic that is tailored to appeal to specific target audiences.
- Customization: Create unique pages in a piece that promote a product or a service that a customer is likely to buy.
- Extreme Targeting: Send messages that correlate with a person’s know buying habits or needs.
